Kleinanzeigen is Germany's biggest classifieds platform (~36M MAU, Adevinta-owned). Sellers keep 100% of the item price — no commission, no listing fee under the free pool. The pain point comes only from volume: beyond 100 ads in a rolling 30 days, each extra consumer-goods ad costs €1.99. Cars and property have their own tighter allowances. Use this calculator before you list a batch.
How the fee is calculated
Seller fee = 0% of sale price. Listing fee = €1.99 per ad above 100 per 30 days (consumer goods). Cars under €30,000: 2 free, then €9.99. Property: 2 free, then €19.99. Buyer pays €0.50 + 4.5% Sicher bezahlen on top of the price — never deducted from the seller. Rolling 30-day window; delete and repost still counts as one ad.
The rolling 30-day pool is the whole game
Most Kleinanzeigen confusion comes from misreading the allowance as a monthly quota. It is not — it is a rolling 30-day window. If you list 30 ads on September 20, they count against your pool until October 20. Any ad you post on October 1 counts alongside them. A batch listing of 130 ads on a single day burns through the pool and then pays €1.99 × 30 = €59.70 immediately. The safest pattern is to check your pool balance in the dashboard before a bulk-listing session, plan batches across weeks, and avoid delete-and-repost — Kleinanzeigen counts every new posting even when it is a repost of a deleted ad, so two reposts inside 30 days consume three of your hundred. If you are reselling a large inventory on a tight schedule, treat the €1.99-per-ad line as a soft budget item, not a surprise.
Where the free allowance really breaks — cars and property
Consumer goods, services and jobs share the pool of 100 ads. Cars, commercial vehicles, boats, caravans, motorbikes and property each have their own, much tighter allowance. Cars under €30,000 get 2 free ads per 30 days, then €9.99 each — so three cars in a month costs €9.99, and five costs €29.97. Cars €30,000 and above get 0 free ads from the first. Commercial vehicles, boats and caravans get 5 free ads then €9.99 each. Property (flats, houses, shared rooms) gets 2 active free ads plus 2 new ads per 30 days, then €19.99–€21.99. These are the categories where Kleinanzeigen stops being a free platform and behaves like a paid listing service. If you are a used-car dealer flipping three cars a month, that is €9.99/month minimum, and the numbers compound quickly when you cross a dozen. This is why used-car resellers usually keep eBay (13.6% + $0.40 FVF) and Kleinanzeigen in parallel — one is a percentage cost that scales with sale size, the other is a flat cost that scales with listing volume, and neither dominates for the whole mix.
The €1.99 number is small; the volume math is not
€1.99 per extra ad sounds trivial, and for a casual flipper it is. It matters the moment you are running a listing volume above 100 ads per month. The FLUF Connect 01.09.2026 comparison walked through a realistic example: a private seller listing 120 household items in a month pays €0 × 100 + €1.99 × 20 = €39.80 in Kleinanzeigen listing fees. That is a number most people have never seen because they list 3–10 items a month, well below the threshold. Above it, though, the fee is real and it is why some serial resellers quietly move their high-volume categories to Facebook Marketplace or a private cross-listing tool. Kleinanzeigen PRO packages exist for commercial sellers — Basic ~€39/month excluding VAT, Power ~€59, Premium ~€99 — but they do not change the underlying pool. They add automatic inventory bumps, company page, homepage placement and permanent Top-Anzeigen, which is a placement premium on top of the same €1.99-per-ad economics. The honest read is that Kleinanzeigen remains the cheapest mainstream classifieds platform in Germany for volume under 100 ads per 30 days, and it becomes competitive but no longer dominant above that line. Pricing your items to absorb €1.99 or €9.99 per ad is worth doing once if your category needs the traffic; trying to squeeze the pool by reposting wastes your time and burns the allowance faster.